Title Technology Transfer and Trade: The Toy Industry in India
Abstract The Indian toy industry is growing at an average rate of 20% and is now convinced with the fact that it needs to invest in technology, marketing, safety aspects, tooling and brand building, if they want to grow further. European quality at Chinese cost is the formula for growth. This offers new vistas for trade in technology in the toy sector within the WTO understanding for accrual of optimum benefit to technology providers as well as technology seekers. The existing growth of 20% per annum in the Indian toys sector, which is poised to grow at the rate of 35% or more, will provide the right opportunities for stepping up trade in toy technologies, particularly in the areas of product design, packaging and production processes.
Date 2005
Language(s) English
Pages 34 pages
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