Entrepreneurship for creative industries
Creative Industries is a concept comprising 13 sectors that have significant potential for wealth creation when accompanied by appropriate programmes and policies: advertising, art & antiques, architecture, crafts, design, designer fashion, film, interactive leisure, music, performing arts, publishing, television and radio. Creative Industries are being promoted by academia, businesses and governments worldwide as a tool for innovation and value addition to combat poverty and generate income through business development.
The development of creative assets is an emerging sector in developing countries, however, there are many constraints that affect growth of Micro, Small and Medium Enterprises (MSMEs). Most constraints are directly related to organization size, their isolation from other enterprises and the institutional environment.
UNIDO’s activities target creative MSME development at 3 levels: T
- The policy level by promoting a conducive framework for Creative Industries;
- The institutional level bycapacity building of business service providers; and
- The enterprise level by providing training to existing and potential MSME entrepreneurs.
Within this context UNIDO's Rural Entrepreneurship Development and Human Security Unit is engaged in the following projects:
Entrepreneurship for creative industries, Bhutan
The proposed pilot project is to contribute to building Bhutan’s culture-based Creative Industries’ human resources for enhancing productivity & competitiveness as a strategy to further develop the MSME sector, without compromising its cultural heritage and traditions.
Entrepreneurship for creative industries, Egypt
The programme focuses on improving the livelihoods and working conditions of the local populations through targeted employment-generation activities, with special focus given to women’s and youth employment, as well as the development of locally driven MSMEs.
Entrepreneurship for creative industries, China
The projects aims to empower ethnic minority groups in four provinces to strengthen and manage their cultural resources as well as enabling them to benefit from culture-based economic development.