Areas of Focus
Entrepreneurs are the ones who identify what people want to buy in the market, and turn opportunities into a business by mobilizing accessible resources based on their perception of market prospects, risks and their own entrepreneurial capacities. Better educated and trained entrepreneurs can make better analysis, judgments and decisions.
Entrepreneurs will more likely engage and successfully operate businesses that require investments with a long term gestation period - like in manufacturing enterprises – when the business environment is fairly stable, clear and simple.
Therefore, the UNIDO response focuses on:

Women and Youth Entrepreneurship
Through the introduction of entrepreneurship curriculum in secondary and vocational schools, UNIDO aims to enable youths to develop a positive attitude towards entrepreneurship, business and self-employment, as well as the acquisition of key entrepreneurship skills.

Rural Entrepreneurship Development
Rural Entrepreneurship Development Programme aims to create sustainable employment and income opportunities for the benefit of rural populations.

Entrepreneurship for Creative Industries
Creativity and creative communities may be the remaining enduring resources in the developing world, it is considered that if the appropriate policies are adopted, creative industries will have an important potential for wealth creation.