Developing green branding for Viet Nam’s handicraft sector
HANOI, 5 March 2012 – A UNIDO-organized workshop held in Hanoi today looked at how to develop a branding concept and green assessment criteria for the Vietnamese handicraft sector. The event was organized together with Vietrade, the country’s trade promotion agency.
“The challenge is to show all this sector has to offer through one single brand, communicating the strength of each sector and product,” said the Deputy Director of Vietrade, Do Kim Lang.
He added that the brand would help align the products with the country’s national branding initiative, Viet Nam Value, which was recently launched by the Ministry of Trade.
The workshop was held within the framework of the joint programme “Green production and trade to increase income and employment opportunities for the rural poor”. It was conducted by UNIDO expert Rebecca Reubens.
Rene Van Berkel, Head of UNIDO’s Cleaner and Sustainable Production Unit, said that the Organization continued to support the development of Vietnamese small and medium enterprises that produce handicrafts. “A single branding would help their products better compete on the national and global markets. The economic benefit would be in the form of higher prices and greater sales and that, in turn, would keep them on the path of sustainability,” said Van Berkel.
To download a fact sheet on the project, click here
For more information, please contact:
Rene Van Berkel
Head, UNIDO Cleaner and Sustainable Production Unit