Aik Hunar Aik Nagar (AHAN)

One Village, One Product

The project envisages to study, indigenize and emulate OTOP (One Tambon, One Product) of Thailand and OVOP (One Village, One Product) of Japan and other similar programs for income generation of rural and per-urban population with a view to identifying the best practices and adopt the same for design and implementation of Rural Enterprise Modernization initiative of the Government of Pakistan (AHAN) program keeping in perspective the overall policy to use the private sector as the engine for rural enterprise development.


The primary objective of Aik Hunar Aik Nagar (AHAN) / Rural Enterprise Modernization Project is to reduce poverty by:

  • Supporting employment generation activities,
  • Economic Growth and
  • Enhancing competitiveness of the micro and small business in rural areas.

The project envisages enabling the rural business to access a range of business development services, including appropriate technologies and financial capital. The direct benefits are expected to flow from increased employment and income earning opportunities in the rural areas, particularly for wage earners, women and poor producer groups with potential to engage in a higher level of commercial activity. It is expected that through these measures there will be increased value-addition in the products sold, improved commercial linkages between rural MSEs and the larger urban business. Increased demand for goods and services will add to overall benefits

The whole AHAN team has passed through the CDA training and has developed four diagnostic studies. The details are as follows:

  • Lacquer Work Cluster, Sillanwali
  • Balochi Chapal Cluster, Qeutta
  • Handmade Items Cluster, Karachi
  • Hand and Power Loom Cluster, Matha Mughal Khel  

For more details please visit



"A cluster is a sectoral and geographical concentration of small/medium enterprises facing common opportunities and threats."
Definition of a cluster