MARSEILLE, 13 May 2011 – Representatives of sixty enterprises involved in the essential oils and cosmetics industry, including global players such as l’Oréal, Yves Rocher, and Esteban, took part in a roundtable discussion on fair trade today organized in Marseille by UNIDO’s Investment and Technology Promotion Office (ITPO) in France.
Fair trade is an organized international social movement and market-based approach that aims to help producers in developing countries make better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as higher social and environmental standards. It focuses in particular on exports from developing countries to developed countries, most notably handicrafts, coffee, cocoa, sugar, tea, bananas, honey, cotton, wine, fresh fruit, chocolate, flowers and gold.
“Fair-Trade aims at ensuring that more of the money you spend on a commodity reaches the producer who actually grows it,” said the Chief of UNIDO’s Agro-Industries Technology Unit, Chakib Jenane.
“In many cases, it is a straightforward solution that makes a difference - a win-win practice for the small-scale producers and the enterprises. Its impact is not only limited to reducing poverty, or wealth distribution, but has a dimension of sustainable natural resources use like protecting the environment, and of corporate social responsibility like safety at work, and the protection of children, among others.”
The discussion focused on the principles of fair trade, its impact on development and how an enterprise can engage in fair trade. Testimonials of involvement in fair trade were presented through selected UNIDO’s project in Morocco and Mali and by selected pioneer enterprises including Terre d’OC, Technico Floor and Golgemma.
Since 2005, UNIDO has been supporting the concept of fair trade in several countries, including in Egypt, Madagascar, Mali, and Morocco.
For more information, please contact:
UNIDO Unit Chief, Agro-Industries Technology Unit