Morocco launches the first contest for origin-linked products

Morocco launches the first contest for origin-linked products

RABAT, 3 December 2014 - The first Moroccan contest for origin-linked products was launched at the Agronomic and Veterinary Institute Hassan II in Rabat by Morocco’s Ministry of Agriculture and Fisheries, with assistance from the Moroccan Agency for Agricultural Development (ADA) and the United Nations Industrial Development Organization (UNIDO).

The establishment of the contest is part of UNIDO’s PAMPAT project (Projet d’Accès au Marché des Produits Agroalimentaires et du Terroir), which is funded by the Swiss State Secretariat for Economic Affairs (SECO).

The development of origin-linked products is one of Morocco’s strategies to achieve its national Green Plan, which gives priority to small-scale farmers and producers. This strategy aims to improve the quality of products to meet the demands of a highly competitive market, and to develop access to national and international markets, as well as to retain benefits and value addition at the farmers’ and producers’ level within the value chains.

“The contest is an opportunity to discover and taste the enormous potential of origin-linked products in 16 regions in Morocco. The richness of Moroccan terroirs is represented by more than 350 products including honey, couscous, olive and argan oils, dates, figs, cheeses, amlou and so on,” said Jaime Moll de Alba, UNIDO Representative to Morocco.

During the contest, 139 producers submitted their products to a jury composed of experts, producers and consumers. A total of 109 products were awarded gold, silver and copper medals, and among them, six were awarded with Excellence trophies as the best products in their respective categories.

For more information, please contact:

Fabio Russo
Project Manager, Clusters and Business Linkages Unit, UNIDO

Ebe Muschialli
Project coordinator, Clusters and Business Linkages Unit, UNIDO in Rabat