BUDVA, Montenegro, 14 March 2015 – To help Montenegro’s wine, fish and olive oil clusters to access markets, the United Nations Industrial Development Organization (UNIDO) organized a special stand which received the “most innovative fair exhibitor” award at the 41st Food Fair held in the Montenegrin town of Budva.
The initiative was part of a project titled, "Enhancing the competitiveness of local SMEs in Montenegro through cluster development". Funded by the European Union and UNIDO, and implemented by UNIDO in partnership with the United Nations Development Programme (UNDP) and the Ministry of Economy of Montenegro, the project aims to strengthen the competitiveness and enhance the market access of selected clusters and networks in Montenegro.
“The beautiful nature in Montenegro gives the local delicacies unique flavor and taste. Taking this into account, our team helped develop the 'Delicious Montenegro' brand which united different food brands and helped SMEs link with the country’s tourist office,” said UNIDO’s project manager, Fabio Russo.
“It was a great opportunity to present our local delicacies at the Food Fair. During the three-day exhibition, our stand was visited by over 500 people and more than 20 business contacts from retailer shops, tourist agencies and food processors approached us and showed interest in cooperating with us,” said a member of the wine cluster, Dejan Vukmanović.
Nina Vujošević, Director General of Development Directorate of the Ministry of Economy of Montenegro, said that “clusters development will help the country implement its national strategy for sustainable economic growth”.
“It is a priceless idea to unite agro-based clusters under the 'Delicious Montenegro' umbrella brand. The participation in the Food Fair, as well as the acceptance of the 'Delicious Montenegro' brand showed companies’ willingness to collaborate and paved the path for future activities,” she said.
The 41st Food Fair in Budva gathered over 90 exhibitors in the food industry from five countries and attracted more than 4,000 visitors.
For more information on the project, please contact:
UNIDO Clusters and Business Linkages Unit