UNIDO to support e-commerce in Brazil

 UNIDO to support e-commerce in Brazil

São Paolo, 17 July 2019 – UNIDO’s Brazil Office has participated in the 10th Brazil E-Commerce Forum. This three-day event is the most important Latin American e-commerce conference and gathers regional and global e-commerce stakeholders to discuss how digital trade expand their access to consumer markets and industrial production sales.

During the event, UNIDO’s representative in Brazil, Alessandro Amadio, held discussions with participants which focused on the organization’s potential to support e-commerce development by developing capacity building tools to support e-commerce skills development; publishing detailed studies on the global trends of e-commerce; advocating the importance of complying with international quality standards on digital platforms; and convening the establishment of new partnerships between private and public stakeholders.

Amadio provided participants with an overview of UNIDO’s successful pilot BRICS (Brazil, Russia, India, China and South Africa) e-commerce project that was initiated in 2016 and completed in 2018. The core objective of this endeavour was to support the development of small and medium-sized enterprises (SMEs) through e-commerce. He noted the key outputs of this project were the development of an online e-commerce training course; preparation of a comprehensive report highlighting the current e-commerce trends in the BRICS and select additional countries; and the development of governance framework to guide digital businesses among criteria and proceedings of sustainable and inclusive growth.

Amadio stressed that the success of this BRICS E-commerce project has resulted in other Member States requesting UNIDO for assistance in developing their e-commerce sector. He noted that UNIDO will be supporting the e-commerce sector in Morocco and Cambodia through its flagship Programme for Country Partnership programme. He further stated that UNIDO is currently in discussions with the United Nations Institute for Training and Research (UNITAR) to explore the possibility of developing a joint and more detailed e-commerce training course.

During the conference, UNIDO’s Brazilian e-commerce partners, ENext Consulting, SEBRAE and e-commerce Brasil, elaborated on their co-operation with the organization and provided visitors to the UNIDO booth with insights on how UNIDO can support e-commerce development in Brazil and the wider Latin American continent. 

Participants expressed their interest in working with UNIDO in developing the organization’s existing e-commerce training in Portuguese and initiating new capacity building exercises to assist Brazilian businesses enhance their presence online. UNIDO will be exploring new technical co-operation initiatives and partnerships to support e-commerce development in the region.

For more information please contact:

Raymond Tavares

Industrial Development Officer

Business, Cluster and Innovation Division