TUNIS, 28 November 2012 – A project to help improve market access for Tunisia’s harissa, Djebba fig and prickly pear produce is being implemented by the United Nations Industrial Development Organization (UNIDO) and funded by the Government of Switzerland’s State Secretariat for Economic Affairs (SECO).
The project, which will start in the beginning of 2013, will contribute to the implementation of the country’s fruit and vegetable export strategy launched in 2011, as well as to the overall national agro-food development programme, benefiting one of the most important economic sectors in terms of employment and GDP.
The project has been developed with involvement of the main actors in the selected value chains on the basis of official requests for assistance formulated by the Tunisian Ministries of Industry and Agriculture.
UNIDO will help strengthen the organization and governance of the selected value chains, improve the productivity, quality compliance, and product development of micro, small and medium sized enterprises and enhance their position in both domestic and export markets. The project will also help the products to comply with the requirements of the recently introduced labels indicating both quality and geographical origins in order to position them in higher niche markets with a resulting increase in revenues and employment opportunities. Special attention will be given to supporting young entrepreneurs and women involved in the value chains and to those producers located in disadvantaged regions.
An associated project, also financed by SECO, will be implemented in Morocco, and will support the argan oil and the prickly pear value chains in the Ait Bâamrane region in the south of the country.
For more information, please contact:
Senior Industrial Development Officer
Clusters and Business Linkages Unit
Tel: 43-1- 26026-3611