Read related story: Will COVID-19 accelerate the transition to a sustainable fashion industry?
Second-quality jeans are those that don’t quite meet quality standards – the wash may be too dark, the stitching may not be quite right or the cut may be irregular. Usually they are sold for discount prices or just thrown away.
But Nudie Jeans, a global leader in sustainable fashion, is looking at ways to make use of second-quality jeans to maintain the highest quality of its products, while reducing the environmental impact of the production process.
Eliina Brinkberg, the Swedish company’s environmental manager, explains, “At Nudie Jeans, we are constantly exploring new ways that can improve our environmental footprint. Using post-industrial waste as recycled input to new denim fabric is one of the multiple methods we need to work with to decrease the resource use in the production of our products.”
Brinkberg adds, “Sustainability is no longer a trend. It is a profound change for a better future.”