Tuesday, 22 March 2011

LibanPack organizes competition for packaging design students

BEIRUT, 22 March 2011 – The winners of the 2011 Lebanon Student StarPack Contest for excellence in packaging were announced today at a ceremony held under the patronage of the Lebanese Minister of Industry, Apraham Dedeyan, at the UNESCO Palace in Beirut.

The competition was organized with the support of UNIDO, the Association of Lebanese Industrialists (ALI), LibanPack, and the Lebanese Packaging Centre.

LibanPack is a private nonprofit organization founded in 2008 with the joint support of UNIDO’s MACLE Project funded by Switzerland, ALI, and the Syndicate of Packaging Industry.

To date, 75 of packaging and food industries have joined LibanPack, whose main objective is to increase the competitiveness of Lebanese products through improved packaging and labeling, and enable them to better access foreign markets.
“Lebanon Student StarPack is the first contest of its kind in the Middle East. It aims to acknowledge and promote innovation, whether visual or structural, in the domain of packaging.
This year, the event went regional with students from Jordan participating,” said Khaled El Mekwad, UNIDO Representative in Lebanon.

“Lebanon Student StarPack unleashed the creativity and talents of some 240 students and led to a number of outstanding new packaging projects from Lebanon and the Region. Through Lebanon Student StarPack, LibanPack created a bridge between the young generation of future graphic designers and industrial engineers and industrialists, reinforcing its role as a platform of exchange and as an incubator for links and first contacts to evolve into long-term work relationships.”

The judging panel was composed of art directors, operating in the largest advertising agencies, representatives of leading packaging and food industry in the country and members of the Board of LibanPack.
The competition offered awards in three categories: visual, structural, and packaging nougat.

A trophy was presented by LibanPack Board of Directors to encourage the participation of students from Jordan, and a Prize for Sustainability was awarded by Bankmed and the first prize for structural category by UniPack, a member of Indevco group.

Guest speaker Anabella Hilal who presented the awards ceremony, and Minister Dedeyan noted  that the speedy development of the Lebanese industry is linked largely with the development of the country’s packaging industries.

The President of LibanPack, Fadi Gemayel, added that he admired the “way industries connected with young creative people”.

The President of the Syndicate of Lebanese Industries, Neemat Frem, said: “The economic sector asks the future government to put in its priorities the crisis of the Lebanese petroleum and put forth efforts and energy into solving the energy and the cost of fuel.” 

Swiss Ambassador, Ruth Flint, spoke about her country’s support for Lebanese exporters to help them access international markets.

Over 750 people attended the ceremony, including ministers, ambassadors, representatives of UN agencies, students, professors and LibanPack staff.

For more information, please contact:

Khaled El Mekwad
UNIDO Representative in Lebanon

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